SEO Portfolio: My Experience Working with Steven Willmon

As an SEO Specialist with years of experience on platforms like Upwork, I’ve had the opportunity to work with many clients from different industries. One of my most memorable projects was working with Steven Willmon, a USA-based entrepreneur who created a new website to sell pedicure chairs online. This project, which began at the start of 2024, was not only a rewarding challenge but also an experience that exemplified the importance of personalized SEO strategies and close collaboration with clients.

In this portfolio piece, I’ll share my journey with Steven, the SEO strategies I implemented, the challenges we overcame, and the results we achieved. I believe that potential clients will find this story both insightful and reflective of my commitment to delivering effective SEO solutions.

The Initial Contact: Building Trust and Understanding

In early 2024, Steven Willmon reached out to me through Upwork after finding my profile under “Romeo Rasel” in a search for an SEO expert. He had recently launched a website focused on selling pedicure chairs, a niche within the beauty and wellness industry. This was a growing field, and Steven saw a significant opportunity in the market, but his website wasn’t attracting the traffic or ranking on search engines as he had hoped.

Steven came to me with a clear goal: to improve his website’s SEO performance so he could increase sales and grow his business. I could sense the passion he had for his new venture, and I knew that the success of his website would play a key role in the success of his business. This made the project feel even more personal and important.

From the very first conversation, we established a strong rapport. Steven was open about his goals, his current struggles, and the limitations of his knowledge regarding SEO. He trusted me to guide him through the process, which allowed me to fully assess his needs and craft a tailored SEO strategy.

Website Assessment: Identifying Key Issues

The first step in any SEO project is conducting a thorough audit of the website. In Steven’s case, I performed a complete SEO audit of his website to identify any technical issues, gaps in content, and opportunities for improvement.

Upon reviewing his site, I identified several areas that needed immediate attention:

1. On-Page SEO Optimization: The content on his site lacked the necessary keyword density and optimization. His product descriptions were not optimized for search engines, and key pages were missing meta tags, alt text for images, and proper internal linking structures.

2. Site Structure and User Experience: The website’s structure needed improvement. Some pages were buried deep within the site, making it difficult for search engine crawlers and users to navigate efficiently. The website also needed better organization of categories and product pages.

3. Technical SEO: There were several technical issues, such as slow page loading times, broken links, and missing sitemaps. These issues were impacting the overall performance and ranking of the website.

4. Competitor Analysis: Steven’s competitors were already established in the market, and their websites had stronger SEO foundations. I knew we needed a plan to bridge this gap and position his site as a competitive option.

SEO Strategy: Building a Custom Plan

After completing the audit, I developed a detailed SEO strategy tailored specifically to Steven’s business and goals. The strategy included the following components:

1. Keyword Research: One of the first tasks was to conduct in-depth keyword research. I focused on identifying high-intent keywords that potential customers would use when searching for pedicure chairs. Some of the key phrases included “professional pedicure chairs for sale,” “pedicure chairs with massage features,” and “affordable pedicure chairs USA.” By targeting long-tail keywords, we could attract more qualified traffic.

2. On-Page Optimization: I worked on optimizing all the critical pages of the website, including product pages, the homepage, and the blog. This involved updating meta titles, descriptions, and headers, as well as incorporating keywords naturally into the content. I also recommended creating more engaging product descriptions to not only boost SEO but also improve the user experience and increase conversion rates.

3. Content Strategy: To establish the website as an authority in the pedicure chair niche, I suggested adding a blog section that focused on industry tips, buyer guides, and product comparisons. I developed a content calendar and assisted in crafting some initial posts such as “How to Choose the Right Pedicure Chair for Your Salon” and “The Top Benefits of Investing in a High-Quality Pedicure Chair.”

4. Link Building: I implemented a link-building strategy to acquire high-quality backlinks from relevant websites in the beauty and wellness industry. This was crucial in building the website’s authority and improving its rankings in search results.

5. Technical Fixes: I worked on resolving the technical issues identified during the audit. This included fixing broken links, optimizing the website for speed, submitting a proper XML sitemap to Google, and improving mobile responsiveness.

6. Local SEO: Since Steven’s business targeted customers across the USA, I also recommended optimizing the website for local SEO by creating location-based landing pages and optimizing for Google My Business.

Collaboration and Communication

Throughout the project, I maintained close communication with Steven. We held weekly update meetings where I provided progress reports and adjusted the strategy as needed. I also offered him educational insights on SEO best practices so he could feel more confident about maintaining and growing his website in the future.

What I appreciated most about working with Steven was his eagerness to learn and collaborate. He was always open to feedback and suggestions, which made the entire process smoother and more effective. Together, we fine-tuned the website, implemented necessary changes, and monitored the results.

Results: Significant Improvement in Traffic and Sales

Within a few months of implementing the SEO strategy, we began to see significant improvements in the website’s performance:

1. Increase in Organic Traffic: The website’s organic traffic increased by 75% within the first six months. This growth was largely attributed to the keyword optimizations and the content strategy we implemented.

2. Improved Search Rankings: Several high-intent keywords began ranking on the first page of Google, including phrases like “buy pedicure chairs USA” and “pedicure chairs with massage features.” The site’s overall visibility improved drastically, leading to more clicks and engagement.

3. Higher Conversion Rates: With better-optimized product pages and more engaging content, the website’s conversion rate improved, resulting in more sales of Steven’s pedicure chairs.

4. Better User Experience: By improving site speed, fixing broken links, and enhancing the website’s structure, the overall user experience was greatly improved. This contributed to lower bounce rates and higher user engagement.

Conclusion: A Successful Collaboration

Working with Steven Willmon on his pedicure chair website was a truly fulfilling experience. Not only did I help him achieve his business goals, but I also gained valuable insights into the beauty and wellness industry. This project was a perfect example of how customized SEO strategies, combined with a collaborative approach, can lead to outstanding results.

I believe that the success of this project reflects my ability to provide personalized, results-driven SEO solutions for any client. If you’re looking to improve your website’s visibility, drive more traffic, and increase sales, I’d be happy to discuss how we can work together to achieve your business goals.

Feel free to search for “Romeo Rasel” on Upwork to see my profile and the services I offer. Let’s start a conversation about how I can help your business succeed.